Why We're Crowdfunding

Hi, we’re Alexandra & Anna, the co-founders of Hedoine and we want to personally introduce you to the crowdfunding campaign we’re about to launch, as well as give you priority access.

INVESTING SHOULD BE FOR EVERYONE: WHY WE’RE CROWDFUNDING
Our next step in taking Hedoine higher than our shaping waistbands. We want to give you, our incredible community of Hedoines the opportunity to invest in our evolving, female-led business. Studies have shown that men are at least twice as likely to make investments than women and that over half of women in the UK have never owned any investments! We want to make investing accessible to everyone and enable you to truly be part of our journey… as well as get your slice of the cake.

HOW IT WORKS
STEP 1: Visit our Pre-Registration Page to register your interest
STEP 2: Complete your details and give us a non-binding indication of what you might consider investing (from £100 to £1million)
STEP 3: We’ll let you know as soon as our campaign page is visible for our priority investors
STEP 4: You will receive detailed information and the investment proposal 
STEP 5: Our FCA regulated partner Seedrs collects all investment commitments and closes the campaign

REGISTER HERE & GET PRIORITY ACCESS >

Hedoine Pre-Registration Crowdfunding Page

 
WE ARE FIGHTING THROWAWAY TIGHTS CULTURE
Just a few years ago we launched Hedoine to solve the many, many problems with tights. The ladders, the sagging, the itching, the seams and the pressure marks… as well as the endless waste! 

We don’t think any item in your wardrobe represents throwaway fashion culture more than tights. Often, they don’t survive a single wear and millions of tights end up in landfill every year.

From day one, we’ve made tights more durable by using high quality yarns and special knitting techniques. In the past year we’ve also intensified our focus on the eventual end of life of tights with the launch of our recycling programme as well as our sell-out-success biodegradable tights collection (which degrade within 3-5 years in landfill as opposed to decades otherwise!). Since 2019 we have launched two world’s firsts, positioned ourselves as innovation leaders and have sold over 100,000 pairs of tights - and we will continue to innovate until we change the entire industry worldwide. Alongside our goal to change tights forever, we are here to elevate our community of Hedoines. We want you all to come on this journey with us and by making investing more accessible for everyone, we can all grow together.

REGISTER HERE & GET PRIORITY ACCESS >

HOW WE’RE CROWDFUNDING
We are partnering with Seedrs to launch our fundraising campaign. Seedrs is an FCA regulated crowdfunding platform that guides both new and experienced investors through the steps to invest. Seedrs hold us accountable to every statement we make, ensuring that you as an investor are getting accurate, credible information. You also gain access to the Seedrs Secondary Market, which enables you to buy and sell the shares of businesses that have raised investment on Seedrs.

OVER TO YOU, HEDOINES…
We want you to truly be a part of our journey; joining our line-up of incredible, knowledgeable investors and supporters, including the former CEO of Wolford, the former CEO of Jimmy Choo, The Head of Global eCommerce at Allbirds, the Founder of HelloBody (one of Europe’s largest e-commerce exits), the CEO of Flaschenpost, a well-known German Influencer Agency and Performance Marketing Agency, former Director at Nike, and Partners and Directors of Carlyle, Cavalry Ventures, Claret Capital and Heptagon Capital.

REGISTER HERE & GET PRIORITY ACCESS >


If you have questions...
For those of you who have questions, we’re happy to help. Once you pre-register, you will be sent more information before you need to commit. However, if you need help you can email crowdfunding@hedoine.com


Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation. This email has been approved as a financial promotion by Seedrs Limited.

Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW.