Backstage
The Biodegradable Does Selfridges - Come Visit Our Pop-Up
Hey Siri, play Dreams by Gabrielle - because she was right, they can come true!
We have officially popped up at Selfridges in London - and we couldn’t be happier, can you tell?
We have officially popped up at Selfridges in London - and we couldn’t be happier, can you tell?
It’s all part of our biodegradable tights launch, working in line with Selfridges on their Project Earth mission - which is boldly opening the conversation on changing the way we shop.
Find us on level three for the next 12 weeks, with the whole posse - including our ladder-resistant, opaque, nude and biodegradable tights. We’re confronting a harsh tights-truth - that tights are one of the most wasteful items in your wardrobe - whilst celebrating our bold breakthroughs in technology and innovation.
Creating tights that champion craftsmanship and quality materials so you can buy less is a huge part of our fight against textile waste - and our biodegradable tights and recycling program are helping take things one (seamless) step closer to circularity.
Fancy a sneak peek? We thought you’d never ask.
We’re so excited for you to meet Hēdoïne tights IRL.
Follow @hedoineofficial for all the action - we welcome paparazzi and gushing compliments.
The Hēdoïne Pop-Up
3rd Floor
Selfridges
400 Oxford Street
London W1C 1JS
Hours:
Monday - Saturday: 10am - 9pm
Sunday: 11.30am - 6pm
The Hēdoïne Pop-Up
3rd Floor
Selfridges
400 Oxford Street
London W1C 1JS
Hours:
Monday - Saturday: 10am - 9pm
Sunday: 11.30am - 6pm
