Why We're Planting Trees This Black Friday
Welcome to a blog about being better. It’s something we’re always trying to do, so when Black Friday crept up (how is it November?) we knew there was a tradition to be started, and a sale to be celebrated. This year we’re planting a tree for every order - because while our favourite T word will always be Tights, we know Trees are far more vital. Sorry tights, you get it.
WE NEARLY CANCELLED
As a brand committed to crafting products that tackle textile waste by lasting longer - we definitely considered cancelling Black Friday. But then you wouldn’t get the discount you deserve. So, we decided as a team that Black Friday could be used as a force for good instead, and Better Black Friday was born. This year’s sale will plant trees, as well as treat your legs to a warmer party season.
IT STARTED WITH SMART WORKS
Better Black Friday for us started last year, when we partnered with Smart Works, a charity that supports unemployed women in need with the clothes, coaching and confidence that together help them find a job. With your help, we donated 300 pairs of tights (that's close to £10,000 worth)! With a vision to celebrate and elevate those boldly living around us, this was something we felt passionately about - and something we couldn't have done without you.
TIGHTS (& LEGGINGS) FOR TREES
This year, after lots of research and with huge enthusiasm, we have decided to team our legwear with Ecologi and plant a tree with every order during our Black Friday sale period. Planting trees is one of the best things we can do to tackle the climate crisis. Increasing tree cover improves air quality, removes carbon from the atmosphere and reduces the risk of dangerous flooding during heavy downpours.
CLIMATE POSITIVE WITH ECOLOGI
We chose to work with Ecologi because of the incredible work they’re doing and the impactful climate solutions they’re funding. From restoring forests, to producing energy from waste rice husks, and empowering communities with access to clean drinking water - we’re excited to be working with them on planet-saving solutions.
YOUR BETTER CODES
When you purchase Hēdoïne tights and leggings using the offers and codes below, we’ll plant a tree on your behalf.
20% OFF* 2 PAIRS with code: BETTER2
25% OFF* 3 PAIRS with code: BETTER3
30% OFF* 4 PAIRS with code: WAYBETTER
WHAT’S NEXT?
It’s been a big year for us - and while it wasn’t always seamless, we have a lot to be excited about. We officially launched our (low in stock) Biodegradable Tights as well as our Recycling Project whereby tights and leggings from any brand can be recycled and turned into tyres and insulation. For us, what comes next is a promise to constantly adapt, learn and innovate. We are so excited to share the road with you as we change the future for tights - and champion more conscious consumption.
Thank you for reading, we decided not to make a joke about legs being like trees.
*T&C’s apply. Codes are valid on all tights, leggings and biker shorts and must be applied at the checkout. Not to be used in conjunction with other offers. Codes are not valid for sale, or subscription items and cannot be applied retrospectively.
