Wir sagen es wie es ist.

Let’s be real, shopping for anything isn’t sustainable. It’s consumption. But we want to make sure we’re doing everything we can to make it less harmful for the planet.

Making products that are high in quality but low in environmental impact isn’t always easy. We do everything we can, have big plans for more and want to be straight with you all the way.

Being a nice human should be the norm



It’s easy to say we have a great culture, but really – we care about each other. We’re a small team that packs a big punch mainly because of 3 things:

1. We share a vision to elevate bold, like-minded women.

2. Wir glauben daran, die besten Strumpfhosen der Welt zu kreieren.

3. We genuinely like and care about each other – whether that’s laughing together, supporting each other, working hard alongside one another or, of course, celebrating together.


When we track down our suppliers – from the amazing humans who make our tights and packaging to other partners we work with – treating them well is something we take seriously. We often look for small, independent businesses because we want to lift them up. Not literally, we don’t want to hurt our backs.


The F word doesn’t need to be bad. Factories can be great workplaces filled with passionate crafters. Our production partners are located in Italy and the UK, each specialising in the specific tights they produce. They have fair and safe working conditions, are equal opportunity employers, and are just as committed as we are to quality and responsible production.

We know when
we can do
things better



Es ist uns sehr wichtig, unser Handeln der Umwelt und den Menschen gegenüber verantwortungsbewusst zu gestalten.

Nichts passiert in einem Vakuum.

There’s a consequence to everything you do and sometimes (just sometimes) it’s worth behaving yourself. 


Our processes  don’t cause harm to humans or animals. 100% vegan.

Den Fußabdruck im Auge behalten

Wir agieren lokal in Italien und Großbritannien, um unseren ökologischen Fußabdruck zu reduzieren.


Wir haben uns auf Qualität spezialisiert, um der Wegwerfgesellschaft und dem hohen Müllaufkommen entgegenzuwirken.

Tschüss Wasserverschwendung

Our UK supplier uses an innovative batch dying system which means we use around 50ml of water to dye each pair of tights. Normal dying processes use more like 22 litres per pair of tights – that’s 99.98% less water. 

Beide unsere Produktionspartner bemühen sich außerdem, so viel Wasser wie möglich wiederzuverwenden. Unser Partner in Italien verwendet nur recyceltes Wasser für die Herstellung und unser Partner in Großbritannien verwendet ein geschlossenes Wasch- und Trockensystem, bei dem 100% des Wassers wieder verwendet wird.

Nein zu Chemikalien

All of our tights are Certified Standard 100 by OEKO-TEX®, which may not sound that interesting but stick with us here. It basically means, they’re rigorously checked for all kinds of horrors – from pesticides and heavy metals to carcinogenic colouring and hundreds of other chemicals that can be harmful to humans. Nobody needs those wrapped around their legs all day.


Our packaging is made from 100% recycled material so you can rest assured (pinot in hand) that it will go down well in the recycling bin. You can also use the box to store your tights, or upcycle it to house some of your other precious items – jewellery, spare coins, incriminating evidence etc.

When behaving
yourself pays off

Thinking about
the future.

In die Zukunft sehen

While we generally encourage misbehaving, this is one of the places we don’t. We want to look out for the planet. Whether it’s reducing throwaway culture, using recyclable materials or ensuring you know how to look after your tights – this is how we’re thinking about the future.


When it comes to the material used to make our premium tights, we have yet to find a truly sustainable alternative that boasts the same qualities as Nylon. Things such as strength, durability, ladder-resistance, comfort, breathability, seamlessness and shaping support are important to ensure you can get the most wear out of every pair of tights you own. This, in turn, avoids adding to throwaway culture – something we want to avoid as much as possible. But watch this space, we're working hard to source new materials and constantly researching how we can become more sustainable.


The next big thing on our responsibility agenda is being able to recycle your pre-loved tights into other products. Hello circularity. Gone are the days where we craft, use and dispose. We want to make sure the products we create have a circular lifecycle, where they’ll last longer but, once they’re done, they can be turned into something other than landfill. Something useful to the world. We're working to get our tights recycling programme up and running by the end of 2020. Until then, we’ve put together some ways to hier einige Möglichkeiten zusammengestellt, um Deine Strumpfhosen zu Hause wiederzuverwerten.

Care more,
wash smarter.

35% of all microplastics that enter our waterways come from us washing synthetic fibres at home. That’s the equivalent of 50 billion plastic bottles and why we’ve teamed up with Guppyfriend, so you can buy an environment-protecting washing bag with your tights.

We’ve also put together a eine Anleitung zusammengestellt, to make your tights (Hedoine or not) last longer. It’s better for the planet and much more convenient for you.


Above all, we know
nicht das Ende ist

Improving our environmental impact is an ongoing journey. We're so happy to see the innovation that’s coming into the industry every day, including the innovation we use ourselves and we're constantly evolving. Everything you see here is a first step on a long path – a path we promise to continue on, no matter what the challenges are. Stay tuned Hedoines.