Hedoine Backstage Blog

Strong Tights, Stronger Friendships

Remember last year's International Friendship Day? When we painted the picture of two friends turned roommates, and incidentally, co-founders of a ...

Kann ein Mann eine Hēdoïne sein?

Can a Man be a Hēdoïne? Momentarily perplexed, we began to wonder. Well, we thought, the male version of a heroine is a hero, but we wouldn’t want ...

We're at KaDeWe this April

Hello Berlin, Nice Legs. We’ve just launched a two week pop up at KaDeWe - and we’re excited to meet you IRL.You can find us on level three from 4t...

Tights in a tight time frame with Flink

To our Germany-based Hēdoïnes, it turns out that Flink doesn't just deliver your groceries in 10 minutes, they also now deliver your Hēdoïne tights...

BTS: Cue The Dramatic Entrance

Lockdown Leisurewear? We don’t know her.To quote Diana Ross, I'm coming out. I want the world to know.This season Hēdoïnes are strutting their stuf...

The Biodegradable Does Selfridges - Come Visit Our Pop-Up

Hey Siri, play Dreams by Gabrielle - because she was right, they can come true! We have officially popped up at Selfridges in London - and we coul...

The Future of Conscious Consumption: Live Q&A Panel in London

This Second Hand September we collaborated with London’s Sign Of The Times and hosted our first ever panel discussion event highlighting one of fas...

A Seamless Collection VS A Not So Seamless Shoot: Behind The Scenes with Leesa

Eine nahtlose Leggings, festgehalten bei einem nicht so nahtlosen Shoot: Ein Blick hinter die Kulissen mit Leesa

Hi, ich bin Leesa - verliebt in den Sommer, Fan von allem Außergewöhnlichen, stets bereit, spontan eine Party zu schmeißen und Art Director bei Hed...

BTS Hedoine Summer: When life hands you lemons, make cocktails

Behind the scenes: Hedoine summer 'photoshoot'

When life hands you lemons, make cocktails, as our Art Director Leesa would say. This is just one of the at-home attitudes that inspired our last p...

7 ways to stay sane like a Hedoine

Social distancing is about as fun as it sounds. But we don’t believe in sulking. There’s an opportunity to be had in every situation – including is...

We’re In This Together - COVID-19 Message From Hedoine

The world has faced some significant changes over the past weeks. The coronavirus outbreak that is sweeping through our globe is heartbreaking, sho...