Wir sind hier, weil wir glauben, dass Stärke sexy ist, dass Mut und Weiblichkeit sich nicht gegenseitig ausschließen und dass das Leben einfach mehr Spaß macht, wenn man die Dinge nicht allzu ernst nimmt.

Inspiriert durch all die unglaublichen Frauen, die wir bereits treffen durften und weiterhin treffen werden, wollen wir eine neue Realität schaffen und moderner Femininität eine neue Bedeutung geben.


We challenge the status quo and we do things our way. We empower, we elevate and we celebrate strong, bold Hedoines.

This is modern femininity.

When we see something is broken, we fix it

STRUMPFHOSEN HATTEN EIN UPGRADE NÖTIG

Struck with a brand vision, and inspired by the support from our community of Hedoines - it was 2017 when we left our jobs in finance and called a very important weeting (wine meeting). As natural problem solvers, when something is broken, we fix it. Think of the most annoying necessity? Sagging, pinching, laddering, lunch-break wasting. We were having a ‘tightbulb’ moment, it was time to reinvent tights.

PIZZA, ESPRESSO & TIGHTS THAT MAKE YOU FEEL GREAT

The annoyance of poor quality tights took us to the land of experts – hello Italy. See also pizza, gelato, espresso and wine. We were there for the tights though, promise. We started by hunting down producers that could meet our so-called ‘ambitious’ demands - apparently tights were doing just fine. Cheap to produce and nobody anywhere too worried about having to throw them away every five minutes. Apart from those who had to wear them.

We wanted to create something different – tights that make you feel great and that wouldn’t add to the world’s ever-growing throwaway culture. Enter our first ever product - the world’s first 20 denier ladder-resistant tights which we launched at the end of 2018.

The Hedoines behind Hedoine.

Meet Anna & Alex

GEGENSÄTZE ZIEHEN SICH AN, GEMEINSAM HEDOINES

Now you’ve got the brief on why we’re here, you’re probably wondering who we are. We’re Anna and Alex. On paper, we look similar. Career women into killer heels, good martinis and laughing. A lot.


Aber gute Beziehungen erfordern auch ergänzende (gänzlich entgegengesetzte) Eigenschaften. Anna stürzt sich am liebsten knietief (mit Strumpfhosen versteht sich) in gute Neuigkeiten und lebt frei nach ihrem Motto “mehr ist mehr”. Alex, um es kurz zu fassen, tut das nicht. Sie wiegt gelassen in jeder Lage die Realität ab erinnert Anna daran, sich (noch) nicht zu einem Interview mit Oprah einzuladen. Darüber wie wir unseren Kaffee trinken, wollen hier gar nicht erst anfangen.

WIR SIND HIER, UM DICH ZU FEIERN

We’re different but we’re both Hedoines, connected by a vision to elevate and celebrate all of you… and to bring you much better fashion essentials!


Wir hoffen, dass Ihr das Tragen unserer Strumpfhosen genießt (idealer Weise während Ihr die Welt erobert).

Support Bubble

Unser starkes Team an Industrieexperten

As we take on the world (one pair of tights at a time) we're grateful to be seamlessly supported by an incredible group of advisors which includes...

Pierre Denis

Board Coty, Former CEO Jimmy Choo

Ashish Sensarma

Former CEO Wolford

Monique Hoell

Founder & Former CEO HelloBody

Hanns-Christoph Leisewitz

Performance Marketing & CRM Allbirds

Alexandra Jackson

Former Global Supply Chain Director Nike

Simon Pex

Director Carlyle

Marcel Hollerbach

Partner Cavalry Ventures

Dr. Stephen Weich

Former CEO Flaschenpost

Tom Meggle

Former CEO Cartier & Louis Vuitton

Catja Thum

Sustainability Investor

Holger Hengstler

Founder Dress for Less

Fritz Strempel

Narrative Advisor & Brand Expert

Christoph Behn

Founder Better Ventures

Morten Toft Bech

Founder Meatless Farm

Johan Kampe

Partner Claret Capital

Kevin Tewe

Founder & CEO ALL IN Artist Management

Thomas Hoersman

Partner Heptagon Capital

Konstantin Jacoby

Founder Springer & Jacoby

Matthew Pollock

President INDIGITAL